Working with Olson Blooms on her Flower Farmer Brand Photography was one of those dreams come true. Read on to learn all about the process that brought this brand to life through photography.
The Heart of the Brand: Meet Olson Blooms
Olson Blooms is a Minnesota flower farm created for people who crave beauty but don’t have extra time to spare. Founded by flower farmer and mother Nicole Strafelda, Olson Blooms offers locally grown flowers through subscriptions, DIY buckets, workshops, and market bouquets.
Nicole’s clients aren’t just buying flowers. They’re buying a pause in their week. A moment that feels like this day is for me.
That feeling, the joy, the realness, and the care behind every stem became the foundation of her brand photography session.
How Flower Farmer Brand Photography Filled the Gaps
Before our session, Olson Blooms had strong products and loyal customers, but the visuals didn’t fully tell the story.
Some key gaps Nicole noticed:
- A lack of cohesive brand imagery across her website and marketing
- Very few photos that actually showed Nicole herself behind the business
- Limited visuals for DIY buckets and process-based offerings
And just as important: not every image needed to be a soft, flowy, “Pinterest-perfect” flower photo.
Nicole wanted images that felt true: flowers harvested before peak bloom (so they have the longest possible life in the vase), hands that work hard (even when they’re chapped), motherhood woven naturally into the business, and the quiet joy flowers bring into everyday life.
The Planning Process: Slowing Down Before We Ever Picked Up a Camera
Like many business owners, Nicole shared that she usually feels nervous before photo sessions. So we started differently.
Before the shoot, we spent time on a planning call where I interviewed Nicole about:
- Her clients and what they’re really buying
- What makes Olson Blooms different in a crowded flower market
- Her values, strengths, and the stories she wanted her photos to tell
“I loved how she interviewed me first before the session. This made me feel heard and allowed us to get all the shots we needed that day.” — Nicole
From there, we mapped out brand stories around:
- Motherhood and real life
- The harvest-to-arrangement process
- The joy and anticipation of subscription day
- The intentional details that make Olson Blooms feel elevated, but also not the overdone ‘sundress in a field of flowers’ photos
By the time shoot day arrived, nothing felt rushed or awkward; we had a plan.
The Brand Photography Session: Process, Personality, and Flowers That Shine
We planned the session for mid-August, when the blooms were at their peak.
Instead of chasing unrealistic perfection, we leaned into:
- Nicole harvesting and handling flowers
- Arranging workshop vases and market bouquets
- Showing the work behind the beauty
- Creating images that felt warm, cohesive, and honest
Throughout the day, the goal was simple: make space for Nicole to feel comfortable enough to show up as herself.
“She made me feel super comfortable which allowed me to really show my personality through the photos.”
The result was a gallery that showcased both the flowers and the person growing them.
The Result: A Brand That Feels as Good as It Looks
After the session, Nicole finally had a library of images that matched her quality of flowers.
“These brand photos add a level of professionalism and cohesiveness that I was missing before. I feel like my products are able to really shine.”
Her new images now support:
- A stronger, more polished website
- Consistent marketing across social and email
- Clear storytelling around her offerings
- A deeper personal connection with her audience
“It has leveled up my website, brand, and marketing.”
Why This Matters for Flower Farmers
If you’re a flower farmer reading this and thinking, “I don’t know if brand photos are worth it”, this is exactly why they are.
Brand photography isn’t about pretending your business is something it’s not.
It’s about:
- Showing your clients the care behind what you grow
- Making your offerings instantly understandable
- Letting you be seen, not just your product, remember people love connecting with the person behind the brand!
“Amber was absolutely amazing to work with… I am blown away from the pictures she has taken.” — Nicole
Explore Olson Blooms
If you’re local to Minnesota or simply love supporting thoughtful flower farms, I highly recommend checking out Olson Blooms:
- Website: https://www.olsonblooms.com/
- Instagram: @OlsonBlooms
- Facebook: Olson Blooms
And if you’re a flower farmer or ag-based business that wants brand photos that feel real, intentional, and built around your story, I’d love to help you do the same. Hop on over to my contact page to get in touch.
Ag-focused brand photography for a flower business built on beauty, real life, and ease.
Brand photography by Amber Langerud Photography | Minnesota brand photographer for flower farmers and ag-based businesses
